Label for Smart Devices & AppsEUSEC®

App and Smart Devices Testing

Make IT-Security & Data Privacy visibleEUSEC®

Latest reports & labelsLabels


Solution

Solution

More visibility for data protection and IT security with the EUSEC® label.

Solution

Benefits

Benefits

Why is a EUSEC® label better?

Benefits

Apply for a label

Apply for a label

Don’t wait – book a test or apply for your license now.

Apply for a label

Problem

Most consumers have little confidence in the security of apps and smart products.

Solution

EUSEC® Label

✓ for Apps
✓ for Smart Devices

Scientific Consensus

This is supported by independent bodies.

Consumers have significant concerns regarding security and data privacy. We have compiled a selection of representative surveys, market research reports, and scientific papers from independent institutes and government agencies.

https://eusec.net/en/wp-content/uploads/sites/6/2025/03/Sample_BabyPhone_SecurityLabel4_small.jpg

(Symbolic sample for a label in the german market)

What are the benefits of an EUSEC® label?

Consumers value test seals
Data protection and IT security are key selling points
Data protection and IT security are valuable (hidden champions)
Data protection and IT security are integral parts of quality
Consumers have worries and concerns about digitalization
Consumers feel threatened by cyberattacks and can simply do without smart devices (avoidance and deterrence)

AdvantagesVORTEILE


Better shopping experience online and offline

Enhance the buying experience by actively addressing customer concerns and building trust. A meaningful test score helps consumers better assess the quality of your digital products. A positive test result conveys reassurance and strengthens trust, which in turn encourages a purchase decision.

Visible evidence for trust

Imagine offering the highest level of data protection and maximum IT security – but your customers don't know it? The EUSEC® test seal makes your security standards visible. Whether in your online or offline advertising, on radio or television – the seal creates transparency and strengthens your customers' trust.

Competitive advantage

Are your competitors already advertising with test seals? Are you looking for a way to convincingly communicate your investments and the quality of your products? Do you want to prove that your products are superior to the competition? The EUSEC® test seal helps you do just that – it clearly distinguishes your products from the competition and strengthens your brand trust.

Marketing made easy

Test seals have long been established, and many marketing professionals know how to use them effectively. They offer a simple way to make complex topics like data protection and IT security understandable, even to people without an IT background. A test seal creates transparency and makes abstract security standards tangible.

EUSEC® test seal vs. other seals

Some seals of approval are based solely on self-reporting – a mere manufacturer's promise, often accompanied by colored labels. A genuine test, however, is conducted by an independent body that owns, examines, and evaluates the product. Our tests utilize national test scores to help consumers understand the actual quality.

Internationally scalable

A single test is all it takes to scale your advertising internationally – online, offline, on radio or TV. One country is included; further templates are available for numerous European countries.


Examples

✓ Label for all 27 EU member states.

✓ Word wide option.

Germany

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France

https://eusec.net/en/wp-content/uploads/sites/6/2025/03/FR_SAMPLE_TESTLABEL_small2.png

Spain

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Application

Three steps

1

We are testing the app or the product.

2

You will be informed of the result and you can decide whether you want to license a test seal.

3

You benefit from the test seal.

Start

Contact us and order

Test

We test your goods.

License

You can choose a license.

Use it!

You can use your test marks to highlight the security of your products.

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Sample_SmartLock_withLabel4_small
SecurityCamera_with_DE_PrivacyLabel4_small

(Symbolic samples for labels in the german market)

FAQ

What is the purpose of the EUSEC® test seal?

It informs the consumer about the quality of a product and includes data protection and/or IT security.

 

Who is behind the EUSEC® test seal?

The tests are being conducted by BaySec – Bayerische Gesellschaft für Cybersicherheit mbH (Bavarian Society for Cybersecurity) from the Berchtesgaden region. The company is distinguished by its outstanding expertise in the areas of cybersecurity and data protection.

Application process

If you would like to commission a test, please fill out our application form. We will contact you and provide a quote. After prepayment, we will conduct the test within 14 business days and send you the test report.

Test procedure

Principles of Testing Procedures:
Our tests are conducted under real-world conditions by qualified personnel (e.g., data protection auditors, ISO 27001 lead auditors, IT forensic experts). Only genuine hardware is used – for example, an app is installed directly on a smartphone, as might be the case in a household. Virtual hardware or simulators are generally not used. The devices under test are connected to a separate network, and in the case of IT security testing, transmitted data packets are logged and analyzed. Any deviations from this are clearly indicated.

Legal compliance of the tests:
Every product is tested in compliance with all applicable laws. Naturally, we refrain from any actions that violate legal requirements or intellectual property rights, such as unauthorized reverse engineering or attacks on the manufacturer’s digital infrastructure.

Transparency of Test Procedures and Criteria:
Generalized test procedures and criteria are not used, as these vary depending on the product category. The test methods used are clearly stated in each test report. For further information, please refer to the individual test reports.

Further basic explanations of the testing procedures can be found in “ How we test ” at https://eusec.net/en/how-we-test/

Test criteria

Standardized testing procedures and criteria are not applied, as these vary depending on the product category.

The specific test criteria are presented transparently in the respective test reports. Any special features or deviations are noted there transparently.

Test seal types

We offer test seals for „data protection“ and „IT security“. In addition, we award prizes to test winners and other accolades in various categories.

Transparency & Incorruptibility

BaySec – Bayerische Gesellschaft für Cybersicherheit mbH ensures through various measures that the test evaluation is independent of the manufacturer.

Trust and integrity are BaySec’s top priorities . Learn more about us, our procedures, values ​​and measures, as well as our structure and funding at: https://eusec.net/en/so-testen-wir/

Cost

Please use the cost calculator.

Advantages

See our “ Benefits “ section below . Here are some examples of how you can benefit from an EUSEC® test seal:

  • It is a test : A test will follow using a transparent testing procedure that ensures trust and traceability.
  • No self-disclosure : The risk and effort associated with providing a self-disclosure statement are eliminated (e.g., false statements).
  • Internationally scalable : Test once, but use it EU-wide in the respective national language – this way, a good test result can also be used for international advertising.
  • Privately funded : EUSEC® is a privately funded, not a government-run, testing certification. This allows us to operate efficiently and across borders.

Everyone is happy:

  • Consumers benefit because they can shop with less worry, a better feeling, and more peace of mind. They can better assess the value and quality in the areas of data protection and IT security.
  • CEOs are pleased because investments in data protection and IT security are now becoming more relevant to profit and revenue.
  • Marketing managers are pleased because test seals are a well-known and widely used marketing tool. This helps to promote the complex topics of data protection and IT security.
  • IT security managers are pleased because the fruits of their labor are becoming more visible.

Duration

If you wish to use the test result and/or test seal for your products or services in your advertising, you usually have the option to choose between the following:

  • standard contract term of one year. If explicitly offered, the standard contract term can be extended by another year.
  • longer term of two years.

For certain product groups, only a specific contract duration is offered (e.g., only 1 year).

A new test is required after the expiry date. Please commission a new test in good time.

Licensing options

First, a test must be carried out. The test is independent of the test seal.

As a second step, or after successful testing, you can choose a test seal. You have the option to choose between three licensing models:

  • base
  • standard
  • Premium

Further details can be found in the „Licensing Models“ section below. You can also use our cost calculator to determine the right option for your needs.

Advertising without a valid license is not permitted.

Advertising with test results and/or test seals without a valid license is prohibited. In particular, it is forbidden to use test results or seals in the form of covert advertising or to invoke alleged quotation rights to circumvent licensing fees.

Statutory right to quote remains unaffected.

The statutory right to quote remains unaffected, of course, especially for journalistic or scientific purposes, such as by newspapers or scientific institutions.

Terms and conditions

You can view the terms and conditions under „Terms and Conditions“ or alternatively, contact us directly at info(at)eusec.net.

Clearance rule

LICENSE – Clearance Sale:
Product packaging and/or products that have already been marked with the test seal and manufactured during the license period may continue to be sold indefinitely after the expiry of the license period.

Product packaging and/or products manufactured after the expiry date may no longer bear the logo.

The use of the test logo for advertising at the point of sale (PoS) and in other active advertising measures is no longer permitted in any media after the expiry of the license period.

Full cost controlCalculator & Application

How much does a test and a test seal cost?

0

Standardmäßig ist immer ein EU-Land abgedeckt (z.B. Deutschland mit deutschem Siegel). Sie können aber weitere Länder auswählen. Sie können auch später entscheiden in wie vielen Ländern Sie werben möchten. Wir empfehlen Ihnen Ihre Auswahl sofort treffen, damit Sie davon am längsten profitieren.
Schätzung Kosten (Test + Lizenz für 1 Jahr) €

Payment in advance. Minimum contract term for licenses: 12 months. All services are provided in English or German.

If possible, please describe the following in the form:
– Link to the product
– In which countries you would like to advertise with the test seal

You are welcome to fill out the contact form in the calculator. Alternatively, you can contact us by email:

info@eusec.net
Terms and conditions
All prices are net or excluding legally required VAT. Additional costs for purchasing goods, transport, and shipping will apply.
Product group test
A product group test allows you to promote multiple device versions. This is agreed upon individually and is subject to specific criteria

LicensingIMPORTANT?!

 

FREE
0 €/day
FREE
License terms: https://eusec.net/en/license-and-conditions/
  • Internal company use permitted
  • NO advertising use
  • NO use against third parties
Basis
> 7€/day
Basis
1 country included. Additional countries: starts 4€/day*
  • Online advertising (without video)
Standard
> 11€/day
Standard
1 country included. Additional countries: starts 4€/day*
  • Online advertising without moving images
  • Online advertising with moving images
  • On the product
  • In the app
  • Point of Sale
  • in print media
Premium
> 19€/day
Premium
1 country included. Additional countries: starts 4€/day*
  • Online advertising without moving images
  • Online advertising with moving images
  • On the product
  • In the app
  • Point of Sale
  • in print media
  • in cinema, radio, streaming services and TV
  • Permission to present in court and to third parties

* converted per day based on the minimum contract term of 12 months.

The logo license requires a successfully completed test. The cost varies depending on the category. Please use the calculator to estimate the approximate costs yourself.

All prices are net prices, excluding statutory VAT.

Extensions & Upgrades

Licensees have the option to renew their licenses or upgrade to a different model. For example, after the contractually agreed term expires, a renewal can be used to switch from the „Premium“ model to the „Basic“ model, or vice versa. A valid license agreement is required for renewal, and it can be requested at the end of the current license term.

During the term of the license, it is also possible to upgrade to a larger license model. Switching from the „Basic“ model to the „Standard“ or „Premium“ model can be done at any time. The „Standard“ model can be converted to the „Premium“ model on a daily basis. Any payments already made will be credited towards the upgrade.

 

After the end of the term

After the expiration date, a new test is required. Relicensing is then possible.

The models

basic license permits the use of the test logo exclusively in online advertising without video. The standard license allows use in all media, except streaming services, TV, radio, or cinema. The premium license also allows use in cinema, radio, TV, and streaming services.

Information & Legal

EUSEC® is the international brand of BaySec - Bayerische Gesellschaft für Cybersicherheit mbH (Bavarian Society for Cyber Security). Learn how we test.

Stoißberg 79, 83454 Anger

info(at)eusec.net

+49 (0)8641 6270010